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What Delivery Options Would Make A Difference To Online Sales?
Thursday, 10 January 2019 at 15:27
What delivery options can really make a difference to online sales?
Customers want faster deliveries – same day delivery is the ultimate. They also want more precise deliveries, for example 1 hour delivery slots – it is no longer good enough to expect customers to wait in for a delivery that could come any time in an 8-hour window.
This means that retailers with a reliable and convenient delivery service can then gain a significant edge over the competition. Three quarters of people are more likely to reuse an online retailer if they are happy with the delivery – the most important factor – according to E-Marketer.
However, with more and more people looking for immediacy as well as reliability, this standard is constantly increasing. Some 55 per cent of people want same-day delivery, E-Marketer found.
As most businesses rely on external courier services to fulfill customer orders, the delivery process can be far-removed from the control of retailers. Your business may have great
staff, superb customer service, and an efficient system to get the goods out of the warehouse, but pass your brand to a delivery company to look after, and you can’t always guarantee they’ll do it justice.
This is why some courier services are now seeking solutions to this challenge. New companies are offering retailers a professional workforce of couriers for hire – something they believe caters to the flexible, on-demand delivery service that consumers are growing accustomed to.
Same-day on-demand courier service offers the most viable solution. By allowing clients to choose their own fleet of vetted couriers – on demand, when they need it – giving companies genuine control of their delivery services.
While the same-day delivery market is largely dominated by retail giants like Amazon, smaller firms such as Greg Paulson Same Day Couriers believe they can thrive through offering a superior on-demand courier service.
The rise of these new services has likely to have contributed to the increase in the UK’s logistics jobs market.
If you are serious about increasing your online sales, then it’s worth looking at all the aspects of your delivery service, to identify anything that may be putting customers off. For example, is it timing, cost, speed, lack of specific delivery time-slots, or are goods being damaged during delivery?
Retailers are already aware of the emerging prospect of delivery via drone and driverless vehicles. However, such methods becoming widely available and financially viable is still a long way off. In the meantime, rival on-demand courier companies will be fighting to be the preferred delivery supplier for online retailers everywhere.