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Which Delivery Options Make A Difference To Online Sales?
Thursday, 2 January 2020 at 10:56
What delivery options can really make a difference to online sales?
These day customers want faster delivery – same day delivery is the best. They also want specific, timed deliveries, for example, a 1 hour delivery slot – Customers do not want to wait in for a delivery that could come any time in an 8-hour window.
Therefore, retailers with a reliable and convenient delivery service can then gain an advantage over their competitors. People are more likely to reuse an online retailer if they are happy with the delivery – this is the most important factor.
Most businesses rely on external courier services to fulfill their customer orders, the delivery process can be far-removed from the control of retailers. Your business may have brilliant staff, excellent customer service, and a smooth operating system to get the goods out of the warehouse, but when you pass your brand to a delivery company to look after, and you can’t always guarantee they’ll do it justice.
Some courier services are now seeking solutions to this challenge. There are several new courier companies who are offering retailers a professional workforce of couriers for hire – this caters to the flexible, on-demand delivery service that consumers are now expecting.
Same-day couriers and on-demand courier services offer the best solution. By allowing clients to choose their own fleet of vetted couriers – on demand, when they need it – giving companies genuine control of their delivery services.
While the same-day delivery market is largely dominated by retail giants like Amazon, smaller firms such as Greg Paulson Same Day Couriers believe they can thrive through offering a superior on-demand courier service.
The rise of these new services has likely to have contributed to the increase in the UK’s logistics jobs market.
If you are serious about increasing your online sales, then it’s worth looking at all the aspects of your delivery service, to identify anything that may be putting customers off. For example, is it timing, cost, speed, lack of specific delivery time-slots, or are goods being damaged or lost during the delivery process?
Retailers are already aware of the emerging prospect of delivery via drone and driverless vehicles. However, such methods becoming widely available and financially viable is still a long way off. In the meantime, rival on-demand courier companies will be fighting to be the preferred delivery supplier for online retailers everywhere.